Friday, 20 January 2012
Journal Posts
During todays lesson we had some problems, and as a result of this we have had to change our idea. Firstly the positioning of the doll whilst we were shooting caused a problem, as it was hard to get the doll in the right position every time we went back to shooting. And today we haven't been able to shoot anything as there were complications with the lights that we needed for our shooting. We have decided to change our idea of using a doll, as we found that it can be very hard and frustrating. We are now using lego in our shooting, we have decided to do this because the lego will be easier to position every time we start filming.
Wednesday, 18 January 2012
Journal Posts
In mondays lesson we began to write the lyrics for our song that we will be using in our title sequence. Whilst Sophie and me wrote some of the lyrics, Keira was on the macs editing any mistakes that were made in the footage that we have done so far, and Jess was taking some more pictures of the doll for our title sequence.
Wednesday, 11 January 2012
Journal Posts
Today i had to join another group, as my partner, Jack, left. I am now in Keira, Sophie and Jess' group. Today i am updating my blog so that i am up to date with the film and i know whats going on in the film
Production plan
Things to do:
Typography Questionnaire
Sound Research
Dolls
Fishing Wire
Make Pillows
Storyboard Plan
J: Intro-Child-Doll Scene
S:Bed Scene- Inside-Outside.
S:Shops-Walking past shops & houses
K: Newspaper- flew past houses grabs newspaper.
K: Credits- appearing on newspaper
J: Traveling to theatre
J: Opening scene- sarah bailey looking at newspaper.
Typography Questionnaire
Sound Research
Dolls
Fishing Wire
Make Pillows
Storyboard Plan
J: Intro-Child-Doll Scene
S:Bed Scene- Inside-Outside.
S:Shops-Walking past shops & houses
K: Newspaper- flew past houses grabs newspaper.
K: Credits- appearing on newspaper
J: Traveling to theatre
J: Opening scene- sarah bailey looking at newspaper.
Title sequence idea
Starts with Sarah Bailey in bed.
The quilt moves down the bed uncovering her in her pajamas.
Whilst the quilt is moving her arms come up to rub her eyes (close up).
Then arms come down (long shot) and she turns over.
Once she has fully turned over. Her bed moves from underneath her and pillows come together to form stairs to and then she walks down the pillows to make it look like she is walking down stairs.
Her clothes then changed from pyjamas to everyday wear clothes.
Shops then start to appear within the background.
A newspaper article flys past her and you then see her chasing it.
She then grabs the newspaper article and takes off into the air.
Once shes looking at the newspaper article then a load of leaflets fly past with the names of other musicals on them.
She looks at the newspaper article looking amazed and then settles back down to the ground. She carries on walking in people. One person in particular that she walks into martin the director of the show she is auditioning for.
It then starts to rain and she then runs to the audition...
This is an idea for the title sequence
The quilt moves down the bed uncovering her in her pajamas.
Whilst the quilt is moving her arms come up to rub her eyes (close up).
Then arms come down (long shot) and she turns over.
Once she has fully turned over. Her bed moves from underneath her and pillows come together to form stairs to and then she walks down the pillows to make it look like she is walking down stairs.
Her clothes then changed from pyjamas to everyday wear clothes.
Shops then start to appear within the background.
A newspaper article flys past her and you then see her chasing it.
She then grabs the newspaper article and takes off into the air.
Once shes looking at the newspaper article then a load of leaflets fly past with the names of other musicals on them.
She looks at the newspaper article looking amazed and then settles back down to the ground. She carries on walking in people. One person in particular that she walks into martin the director of the show she is auditioning for.
It then starts to rain and she then runs to the audition...
This is an idea for the title sequence
Struck by Rain, film synopsis
Our film is about a woman called Sarah Bailey (played by Idina Menzel) in her thirties, she had a tough time trying to pursue her dream of being on the West end and be famous for doing something she loved and has always loved from a young age. Until she stumbles across a newspaper article, saying that the close theatre is holding auditions to play the leading roll of Elphaba in the West End play 'Wicked'. She immediately sees this as her once in a life time chance to make it to the West End and she jumps at the opportunity and leaves no time in making the phone call to schedule her audition time.As the day comes for her to make her audition, she goes there with all confidence in herself. She sings her heart out hoping that this is it, that this is her chance, just to be told by the director Martin Smith (played by Hugh Janaro) that she isn't what they are looking for. She gets upset and runs out of the theatre, breaking down when she gets outside thinking that she will never get a chance like this again. She believes that she will never be good enough to get on the West End after this major let down. So she decides to give up trying. To make things worse for her it starts to heavily rain and she is drowned in wetness. She wishes her life away, and wishes she could live her life like a musical, hoping that it would end happy. As she is hailing for a cab she gets drenched by a passing car, which drove through a rather large puddle. Shortly after getting drenched she wishes that her life could be better and that she could live her West end dream. There is a struck of lightning above her in which her whole life begins to change... She wakes up the next day not knowing that her life was any different so she carries on with her day as she would usually. Until she tries to leave her apartment door which she finds herself being attacked with questions...'how does it feel'...'do you think you'll be the next best thing in the West End'...'are you coping with all the shock'. She finally starts to question what is going on, she is very confused by this point and starts to realise that something in her life has changed on a large scale. She carries on with her day, trying to figure out what this change could possibly be. She gets some very strange and exited looks whilst she is doing her daily routines,she bumps into a handsome young man that she surprisingly recognises, he happens to be the director that was holding auditions for the part of Elphaba. She starts talking to him, starts getting to know him and eventually starts to fall for him. Still getting swarmed everyday with questions from people, and people asking for her signature. She starts to ask herself if this is the life she even wants to live. She gets bored of the fame, gets bored of the life that she is currently living and tries every way possibly to go back to how she use to be. Realising that she would lose everything, including Martin. She goes to work one day finally realising that this definitely is not the life that she wants. So she quits the theatre business and walks out. Only to find that when she gets outside it's a massive down pour of rain exactly like the day she got rejected from playing the part of Elphaba. She hails a cab, gets in and just breaks down. The cab driver recognises her, and asks for her autograph and she cries...' you cannot have my autograph i am just a normal girl with a normal life....i want my life back to the way it was. I WISH i was me again'. She goes home and just goes to bed, still wishing for her life to be normal. She wakes up the next day, no reporters. No posters of her around london. She goes to the theatre and finds Martin, she then asks him out on a date...
Friday, 2 December 2011
Case Study: Saul Bass
Saul Bass (1920-1996) was a commercial artist and a freelanced graphic designer. He studied at the arts students league. He was best known for his use of simple geometric shapes and their symbolism. Often, a singledominant image stands to deliver a punctual message.Saul Bass was born on May 8, 1920, in New York City. He graduated from James Monroe High School in the Bronx and studied at the Art Students League in Manhattan until attending classes with György Kepes at Brooklyn College. He began his time in Hollywood doing print work for film ads, until he collaborated with filmmaker Otto Preminger to design the film poster for his 1954 film Carmen Jones. Preminger was so impressed with Bass's work that he asked him to produce the title sequence as well. This was when Bass first saw the opportunity to create something more than a title sequence, but to create something which would ultimately enhance the experience of the audience and contribute to the mood and the theme of the movie within the opening moments. Bass was one of the first to realize the creative potential of the opening and closing credits of a movie.
Bass' posters and titles have an uncany ability to capture the mood of a film with simple shapesand images. This was his preffered method as to using a boring photograph. Bass was heavily influenced by Bauhaus and russian constructivism.
During his 40-year career Bass worked for some of Hollywood's greatest filmmakers, including Alfred Hitchcock, Otto Preminger, Billy Wilder, Stanley Kubrick and Martin Scorsese. Amongst his most famous title sequences are the animated paper cut-out of a heroin addict's arm for Preminger's The Man with the Golden Arm, the text racing up and down that eventually becomes a high-angle shot of the United Nations building in Alfred Hitchcock's North by Northwest, and the disjointed text that races together and apart in Psycho.
Monday, 28 November 2011
The Distribution Process
There are several critical things the distributor must consider in order to create a productive campaign:
Who is the target audience?
The distributor will think about the demographic and psychographic profile of the target audience. Demographic profile includes: gender, age, socio-economic class and ethnicity. There are many measures used for identifying psychographic profiles, however that most commonly used by advertisers is young and rubicam's 4Cs( Cross cultural consumer characterization)
What do the target audience do?
What magazines and newspapers do they read?Where do they travel and how?What are their interests? What other films are they likely to watch? The distributor will aim to define everything about the audience, in order to maximize profit for the film, by targeting advertising in the most appropriate places. The distributor will find out about their audience through surveys and data analysis and will divide their data into three areas:
Who the audience is
What they think
Their media
Is there a wider audience this film could appeal to?
Major studio projects are so successful because they are mainly family films. Distributors will look for secondary audiences or whether a film has mass audiences appeal, they may create a number of different poster campaigns for example in order to to appeal to these different audiences. This means they could advertise the film in trailers and posters if there are elements of these genres in the film.
What major cast or crew are involves in the project?
The distributor will consider how to maximize the exposure of key cast and crew, measuring the successful of their most recent productions will not only allow the distributor to see what audience particular stars attract and perhaps widen the audience appeal in the marketing campaign, but it will also allow them to see which stars or crew should feature prominently in the advertising campaign.
Who is the target audience?
The distributor will think about the demographic and psychographic profile of the target audience. Demographic profile includes: gender, age, socio-economic class and ethnicity. There are many measures used for identifying psychographic profiles, however that most commonly used by advertisers is young and rubicam's 4Cs( Cross cultural consumer characterization)
What do the target audience do?
What magazines and newspapers do they read?Where do they travel and how?What are their interests? What other films are they likely to watch? The distributor will aim to define everything about the audience, in order to maximize profit for the film, by targeting advertising in the most appropriate places. The distributor will find out about their audience through surveys and data analysis and will divide their data into three areas:
Who the audience is
What they think
Their media
Is there a wider audience this film could appeal to?
Major studio projects are so successful because they are mainly family films. Distributors will look for secondary audiences or whether a film has mass audiences appeal, they may create a number of different poster campaigns for example in order to to appeal to these different audiences. This means they could advertise the film in trailers and posters if there are elements of these genres in the film.
What major cast or crew are involves in the project?
The distributor will consider how to maximize the exposure of key cast and crew, measuring the successful of their most recent productions will not only allow the distributor to see what audience particular stars attract and perhaps widen the audience appeal in the marketing campaign, but it will also allow them to see which stars or crew should feature prominently in the advertising campaign.
Audiences and Institutions
Audiences and Institutions
What is the purpose of a film distributor?
To help promote the film
To help release the film (to cinema/DVD)
To help gain recognition for the film
Take cut of the film's profit
Branding
Self Promote
A film distributor is the link between the producer and the exhibitors. The distributor markets the film, and develops an appropriate advertising campaign. Their aim is to get as many people as possible to see the film. The distribution company is in charge of getting the film out to audiences, this involves organizing for the film to receive an age certificate by regulation bodies, such as the BBFC and MPAA. Distribution includes marketing a film as well as providing the actual film to cinemas.
What is the purpose of a film distributor?
To help promote the film
To help release the film (to cinema/DVD)
To help gain recognition for the film
Take cut of the film's profit
Branding
Self Promote
A film distributor is the link between the producer and the exhibitors. The distributor markets the film, and develops an appropriate advertising campaign. Their aim is to get as many people as possible to see the film. The distribution company is in charge of getting the film out to audiences, this involves organizing for the film to receive an age certificate by regulation bodies, such as the BBFC and MPAA. Distribution includes marketing a film as well as providing the actual film to cinemas.
Lesson notes - Film Pitch
Film pitch
A pitch is a concise verbal presentation of an idea for a film or TV programme generally made by a screenwriter or director to a producer or studio executive in the hope of attaching development finance to pay for the production.
High concept of a pitch
First - A short sentance that sums up the whole film. E.g. 'hangover with women' - Bridesmades.
Second - People should already be understanding the building blocks of the film
NOT FINISHED!!!
A pitch is a concise verbal presentation of an idea for a film or TV programme generally made by a screenwriter or director to a producer or studio executive in the hope of attaching development finance to pay for the production.
High concept of a pitch
First - A short sentance that sums up the whole film. E.g. 'hangover with women' - Bridesmades.
Second - People should already be understanding the building blocks of the film
NOT FINISHED!!!
Friday, 25 November 2011
Monday, 21 November 2011
Title Sequence Lesson Notes
Title Sequences
In this lesson we looked at the purposes of title sequences. The title sequence is the method in which the cinematic films or television programs present their titles, key production and the cast members. The purpose of a title sequence is to give you an introduction to the film, introduce the characters and establish the scene. Here are the codes and conventions of a title sequence:
Details of the cast and crew
The films title
An introduction to the characters
Introduction of the setting
Indication of historical period
Information regarding the mood and tone
Introduction to the signature theme tune
Information about the film's genre
Patterns and types of editing that will be echoed in the remainder of the film
Mise-en-scene and cinematography
........
Wednesday, 16 November 2011
Wednesday, 9 November 2011
Zombieland Opening Sequence
Analysis of the opening sequence of zombieland.
Throughout the opening sequence of zombieland we see the names of the cast and the productions, which are in red. Red can be a connotation of blood, which gives us a hint to the genre of the film. While this does look like a horror there are also shots in the sequence that makes us believe that this film is also of a comedy genre. Straight away in the sequence you can tell that this movie is about a zombie attack, as during the whole of the sequence it continuously shows citizens being attacked by zombies.
In the first shot of the sequence, this is when the music starts to play. The song that is being played is by metallica, this song is very good for this sequence, it is fast paced, and it is metal so this goes well with the sequence. The music starts at the begining of the sequence, when you hear this music you can tell that the film is going to be exciting and action-packed. The shot is of a zombie throwing someone of the railings on the stairs, this shows you that the film is about a zombie attack.
The font that is being used, and the colour of the font gives you an indication that this film involves blood. The font colour is red, which is a connotation of blood, and also the font is quite big, this could suggest to the audience that there is a lot of blood displayed throughout the film.
NOT FINISHED!
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