Showing posts with label Lesson Notes. Show all posts
Showing posts with label Lesson Notes. Show all posts

Friday, 2 December 2011

Case Study: Saul Bass

Saul Bass (1920-1996) was a commercial artist and a freelanced graphic designer. He studied at the arts students league. He was best known for his use of simple geometric shapes and their symbolism. Often, a singledominant image stands to deliver a punctual message.

Saul Bass was born on May 8, 1920, in New York City. He graduated from James Monroe High School in the Bronx and studied at the Art Students League in Manhattan until attending classes with György Kepes at Brooklyn College. He began his time in Hollywood doing print work for film ads, until he collaborated with filmmaker Otto Preminger to design the film poster for his 1954 film Carmen Jones. Preminger was so impressed with Bass's work that he asked him to produce the title sequence as well. This was when Bass first saw the opportunity to create something more than a title sequence, but to create something which would ultimately enhance the experience of the audience and contribute to the mood and the theme of the movie within the opening moments. Bass was one of the first to realize the creative potential of the opening and closing credits of a movie.

Bass' posters and titles have an uncany ability to capture the mood of a film with simple shapesand images. This was his preffered method as to using a boring photograph. Bass was heavily influenced by Bauhaus and russian constructivism.

During his 40-year career Bass worked for some of Hollywood's greatest filmmakers, including Alfred Hitchcock, Otto Preminger, Billy Wilder, Stanley Kubrick and Martin Scorsese. Amongst his most famous title sequences are the animated paper cut-out of a heroin addict's arm for Preminger's The Man with the Golden Arm, the text racing up and down that eventually becomes a high-angle shot of the United Nations building in Alfred Hitchcock's North by Northwest, and the disjointed text that races together and apart in Psycho.

Monday, 28 November 2011

Audiences and Institutions

Audiences and Institutions

What is the purpose of a film distributor?
To help promote the film
To help release the film (to cinema/DVD)
To help gain recognition for the film
Take cut of the film's profit
Branding
Self Promote

A film distributor is the link between the producer and the exhibitors. The distributor markets the film, and develops an appropriate advertising campaign. Their aim is to get as many people as possible to see the film. The distribution company is in charge of getting the film out to audiences, this involves organizing for the film to receive an age certificate by regulation bodies, such as the BBFC and MPAA. Distribution includes marketing a film as well as providing the actual film to cinemas.

Lesson notes - Film Pitch

Film pitch

A pitch is a concise verbal presentation of an idea for a film or TV programme generally made by a screenwriter or director to a producer or studio executive in the hope of attaching development finance to pay for the production.

High concept of a pitch
First - A short sentance that sums up the whole film. E.g. 'hangover with women' - Bridesmades.
Second - People should already be understanding the building blocks of the film

NOT FINISHED!!!

Monday, 21 November 2011

Title Sequence Lesson Notes

Title Sequences

In this lesson we looked at the purposes of title sequences. The title sequence is the method in which the cinematic films or television programs present their titles, key production and the cast members. The purpose of a title sequence is to give you an introduction to the film, introduce the characters and establish the scene. Here are the codes and conventions of a title sequence:

Details of the cast and crew
The films title
An introduction to the characters
Introduction of the setting
Indication of historical period
Information regarding the mood and tone
Introduction to the signature theme tune
Information about the film's genre
Patterns and types of editing that will be echoed in the remainder of the film
Mise-en-scene and cinematography

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