Audiences and Institutions
What is the purpose of a film distributor?
To help promote the film
To help release the film (to cinema/DVD)
To help gain recognition for the film
Take cut of the film's profit
Branding
Self Promote
A film distributor is the link between the producer and the exhibitors. The distributor markets the film, and develops an appropriate advertising campaign. Their aim is to get as many people as possible to see the film. The distribution company is in charge of getting the film out to audiences, this involves organizing for the film to receive an age certificate by regulation bodies, such as the BBFC and MPAA. Distribution includes marketing a film as well as providing the actual film to cinemas.
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